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Innovation and Marketing in the Pharmaceutical Industry

By:

Min Ding, Jehoshua Eliashberg, Stefan Stremersch

Contributor(s):

Springer Science+Business Media New York

Material type: Text

Text

TextLanguage: Series: International Series in Quantitative Marketing. 20 Publication details: Springer New York 2014Description: MonographISBN:

978-1-4614-7801-0

ISSN:

2199-1057

Subject(s):

Online resources:

List(s) this item appears in: Biomedical Science

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