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Innovation and Marketing in the Pharmaceutical Industry

Min Ding, Jehoshua Eliashberg, Stefan Stremersch

Innovation and Marketing in the Pharmaceutical Industry - Springer New York 2014 - Monograph - International Series in Quantitative Marketing 20 .

ISBN: 978-1-4614-7801-0

ISSN: 2199-1057

Subjects--Topical Terms:
Biomedical and Life Sciences
Pharmaceutical Sciences/Technology; R & D/Technology Policy; Finance, general

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