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Innovation and Marketing in the Pharmaceutical Industry

By: Min Ding, Jehoshua Eliashberg, Stefan StremerschContributor(s): Springer Science+Business Media New YorkMaterial type: TextTextLanguage: Series: International Series in Quantitative Marketing. 20 Publication details: Springer New York 2014 Description: MonographISBN: 978-1-4614-7801-0ISSN: 2199-1057Subject(s): Biomedical and Life Sciences | Pharmaceutical Sciences/Technology; R & D/Technology Policy; Finance, generalOnline resources: Click here to access online | Click here to access online
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