Innovation and Marketing in the Pharmaceutical Industry (Record no. 26891)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00864nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170220s9999||||xx |||||||||||||| ||und|| |
| 020 ## - ISBN | |
| International Standard Book Number | 978-1-4614-7801-0 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 2199-1057 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | NISER LIBRARY |
| 041 ## - Language | |
| Language | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Min Ding, Jehoshua Eliashberg, Stefan Stremersch |
| 245 ## - TITLE STATEMENT | |
| Title | Innovation and Marketing in the Pharmaceutical Industry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Springer New York |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Other Details | Monograph |
| 440 ## - Series Statement | |
| Series Title | International Series in Quantitative Marketing |
| Number | 20 |
| 650 ## - Subject | |
| Subject | Biomedical and Life Sciences |
| 650 ## - Subject | |
| Subject | Pharmaceutical Sciences/Technology; R & D/Technology Policy; Finance, general |
| 710 ## - Added Entry Corporate | |
| Name of the body | Springer Science+Business Media New York |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | E(electronic)-Books |
| 856 ## - | |
| -- | http://dx.doi.org/10.1007/978-1-4614-7801-0 |
| 856 ## - | |
| -- | http://link.springer.com/openurl?genre=book&isbn=978-1-4614-7800-3 |
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