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| 020 | _a9780415726368 | ||
| 040 |
_aNISER LIBRARY _beng _cNISER LIBRARY |
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| 082 |
_a338.48 _bMOR-T |
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| 100 | _aMorrison, Alastair M. | ||
| 245 |
_aTourism marketing : _bin the age of the consumer |
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| 260 |
_aNew York : _bRoutledge, Taylor & Francis Group, _c2022. |
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| 300 |
_axxvi, 757 pages : _billustrations (color) ; _c25 cm |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aTourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students. | ||
| 650 |
_aTourism _xMarketing |
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| 650 |
_aHospitality industry _xMarketing |
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| 650 |
_aService industries _xMarketing |
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| 650 |
_aTourism _xComputer network resources |
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| 856 |
_3Table of content _uhttps://www.routledge.com/Tourism-Marketing-In-the-Age-of-the-Consumer/Morrison/p/book/9780415726368#googlePreviewContainer |
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| 856 |
_3Reviews _uhttps://www.goodreads.com/book/show/22760508-tourism-marketing#CommunityReviews |
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| 942 |
_2udc _cBK |
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_c35923 _d35923 |
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