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020			_a9780750663120
040			_aNISER LIBRARY _beng _cNISER LIBRARY
082			_a338.48 _bSIG-I
100			_aSigala, Marianna
245			_aInternational cultural tourism : _bmanagement, implication and cases
260			_aBoston : _bElsevier Butterworth-Heinemann, _c2005.
300			_axix, 244 pages : _bill. ; _c24 cm
504			_aIncludes bibliographical references and index.
520			_aInternational Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions.
650			_aHeritage tourism
700			_aLeslie, David
856			_3Table of content _uhttps://www.routledge.com/International-Cultural-Tourism/Leslie-Sigala/p/book/9780750663120#googlePreviewContainer
856			_3Reviews _uhttps://www.goodreads.com/book/show/10323409-international-cultural-tourism?ref=nav_sb_ss_1_13#CommunityReviews
942			_2udc _cBK
999			_c35874 _d35874