000			02192nam a22002777a 4500
003			OSt
005			20250311122810.0
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020			_a9781138915343
040			_aNISER LIBRARY _beng _cNISER LIBRARY
082	0	0	_a659 _bJAC-P
100	1		_aJackson, Nigel
245	1	2	_aPractical guide to event promotion
260			_aNew York : _bRoutledge, Taylor & Francis Group, _c2018.
300			_axvii, 224 pages : _b21 B/W Illustrations ; _c26 cm
504			_aIncludes bibliographical references and index.
520			_aThis Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
650		0	_aSpecial events _xMarketing
650		0	_aSpecial events _xPublic relations
650		0	_aMarketing communications
650		0	_aEvents promotion
700			_aAngliss, Katie
856			_3Table of content _uhttps://www.routledge.com/A-Practical-Guide-to-Event-Promotion/Jackson-Angliss/p/book/9781138915343?srsltid=AfmBOopAFekYqQR6NB4ERUQ3TiJs7sVmbNY83Ofk42tXvLDWVSv1xBe1#googlePreviewContainer
856			_3Reviews _uhttps://www.goodreads.com/book/show/26537270-a-practical-guide-to-event-promotion#CommunityReviews
942			_2udc _cBK
999			_c35838 _d35838