000			02626nam a22003497a 4500
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005			20250215125656.0
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020			_a9781802203936
040			_aNISER LIBRARY _beng _cNISER LIBRARY
082			_a338.487:659.1(035) _bRAT-H
245	0	0	_aHandbook of customer engagement in tourism marketing
260			_aNorthampton, MA, USA : _bEdward Elgar Publishing, _c2023
300			_axxix, 351 pages : _billustrations ; _c25 cm.
490	0		_aResearch handbooks in tourism
504			_aIncludes bibliographical references and index.
520			_aProviding an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and tactical issues including understanding and managing customer engagement as well as the metrics for capturing, measuring and implementing engagement methods. Covering the significance of customer engagement in broader tourism marketing practices, this book highlights the current emerging issues in the field and applications across different contexts and sectors. With practical applications of concepts through case studies pre-, during and post-COVID-19 pandemic, it develops a rich narrative around customer engagement in evolving technological environments. Chapters further forecast potential developments in the field in the wake of current issues and challenges. This will be a crucial read for students and scholars of business management, economics and geography, particularly those focusing on marketing and tourism and hospitality management. The practical guidance offered will also make this helpful for policy makers, planners, marketers and managers in the tourism industry.
650		0	_aTourism.
650		0	_aCustomer relations _xManagement.
650		0	_aRelationship marketing.
650		0	_aCustomer engagement
650		0	_aTourist engagement
650		0	_aCustomer engagement behaviors
650		0	_aTourism marketing
650		0	_aCOVID-19 pandemic
650		0	_aCustomer engagement metrics
700	1		_aRather, Raouf Ahmad _eeditor.
700	1		_aRamkissoon, Haywantee _eeditor.
856			_3Table of content _uhttps://www.elgaronline.com/downloadpdf/edcollchap/book/9781802203943/front-3.pdf
856			_3Reviews _uhttps://www.goodreads.com/book/show/125910245-handbook-of-customer-engagement-in-tourism-marketing?ref=nav_sb_ss_1_13#CommunityReviews
942			_2udc _cBK
999			_c35666 _d35666