000			02327nam a22002417a 4500
003			OSt
005			20240601154804.0
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020			_a9781319544379
040			_aNISER LIBRARY _beng _cNISER LIBRARY
041			_aEnglish
082	0	0	_a330.101.542 _bCOW-M
100	1		_aCowen, Tyler
245	1	0	_aModern principles : _bmicroeconomics
250			_a6th ed.
260			_aNew York : _bWorth Publisher, _c2024.
300			_axxiv, 516p. : _bill.
520			_aThere's a common view that "all micro texts are the same," but we believe that innovation is possible! We offer a whole chapter on incentive design, with many business and real world applications from choosing salaries or piece rates to setting up an ideal tournament. Business applications are also extensive in our chapter on price discrimination, which covers tying and bundling as well as direct price discrimination. We cover political economy extensively and also have a whole chapter on normative judgments; it covers the assumptions behind cost-benefit analysis, the idea of a Pareto improvement, and the different ethical judgments that have been used to praise or condemn economic reasoning. We knew that our efforts to reflect modern microeconomics would be wasted if we reached only a small percentage of the students. We had to make the material simpler, more compelling, and more intuitive. We had to bring economic reasoning to life. We also knew that we were writing for a generation that doesn't always have the patience for slow delivery. We had to get to the point. Those are just some of the reasons why we call our text Modern Principles: Microeconomics . We have taken modern advances in economics and we have integrated them throughout the text. We are unabashedly enthusiastic about economics and we work hard to enthuse students with the economic way of thinking so that they too internalize it for the rest of their lives. We hope you will see that this text provides the best coverage of what it means to think like an economist.-From the authors
650			_aMicroeconomics.
700	1		_aTabarrok, Alex
856			_3Reviews _uhttps://www.goodreads.com/book/show/6659171-modern-principles?from_search=true&from_srp=true&qid=0AOpjaQCUK&rank=1#CommunityReviews
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