000 00864nam a2200229Ia 4500
008 170220s9999||||xx |||||||||||||| ||und||
020 _a978-1-4614-7801-0
022 _a2199-1057
040 _aNISER LIBRARY
041 _aEnglish/International
100 _aMin Ding, Jehoshua Eliashberg, Stefan Stremersch
245 _aInnovation and Marketing in the Pharmaceutical Industry
260 _bSpringer New York
_c2014
300 _bMonograph
440 _aInternational Series in Quantitative Marketing
_n20
650 _aBiomedical and Life Sciences
650 _aPharmaceutical Sciences/Technology; R & D/Technology Policy; Finance, general
710 _aSpringer Science+Business Media New York
856 _uhttp://dx.doi.org/10.1007/978-1-4614-7801-0
856 _uhttp://link.springer.com/openurl?genre=book&isbn=978-1-4614-7800-3
942 _cEB
999 _c26891
_d26891