Handbook of customer engagement in tourism marketing
Material type:
TextSeries: Research handbooks in tourismPublication details: Northampton, MA, USA : Edward Elgar Publishing, 2023 Description: xxix, 351 pages : illustrations ; 25 cmISBN: 9781802203936Subject(s): Tourism | Customer relations -- Management | Relationship marketing | Customer engagement | Tourist engagement | Customer engagement behaviors | Tourism marketing | COVID-19 pandemic | Customer engagement metricsDDC classification: 338.487:659.1(035) Online resources: Table of content | Reviews Summary: Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and tactical issues including understanding and managing customer engagement as well as the metrics for capturing, measuring and implementing engagement methods.
Covering the significance of customer engagement in broader tourism marketing practices, this book highlights the current emerging issues in the field and applications across different contexts and sectors. With practical applications of concepts through case studies pre-, during and post-COVID-19 pandemic, it develops a rich narrative around customer engagement in evolving technological environments. Chapters further forecast potential developments in the field in the wake of current issues and challenges.
This will be a crucial read for students and scholars of business management, economics and geography, particularly those focusing on marketing and tourism and hospitality management. The practical guidance offered will also make this helpful for policy makers, planners, marketers and managers in the tourism industry.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Book
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NISER LIBRARY Reference | 338.487:659.1(035) RAT-H (Browse shelf(Opens below)) | R (REFERENCE) | 25677 |
Includes bibliographical references and index.
Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and tactical issues including understanding and managing customer engagement as well as the metrics for capturing, measuring and implementing engagement methods.
Covering the significance of customer engagement in broader tourism marketing practices, this book highlights the current emerging issues in the field and applications across different contexts and sectors. With practical applications of concepts through case studies pre-, during and post-COVID-19 pandemic, it develops a rich narrative around customer engagement in evolving technological environments. Chapters further forecast potential developments in the field in the wake of current issues and challenges.
This will be a crucial read for students and scholars of business management, economics and geography, particularly those focusing on marketing and tourism and hospitality management. The practical guidance offered will also make this helpful for policy makers, planners, marketers and managers in the tourism industry.
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