TY  - BOOK
AU  - Morrison, Alastair M.
TI  - Tourism marketing: in the age of the consumer
SN  - 9780415726368
U1  - 338.48 
PY  - 2022///
CY  - New York
PB  - Routledge, Taylor & Francis Group
KW  - Tourism
KW  - Marketing
KW  - Hospitality industry
KW  - Service industries
KW  - Computer network resources
N1  - Includes bibliographical references and index
N2  - Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector’s promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Events: This book treats events as a major tourism marketing topic and integrates events within the concept of experiential marketing. Written in an engaging and accessible style, Tourism Marketing: In the Age of the Consumer is richly illustrated and full of actual case studies and examples looking at a wide variety of topics such as slum tourism, the sharing economy, staycations, event bidding, coping with COVID-19, air travel emissions and many more. Four features add interest and bring greater pedagogical value – Quick Bytes, Case Studies, Industry Voices and Vignettes. This will be essential reading for all tourism marketing students
UR  - https://www.routledge.com/Tourism-Marketing-In-the-Age-of-the-Consumer/Morrison/p/book/9780415726368#googlePreviewContainer
UR  - https://www.goodreads.com/book/show/22760508-tourism-marketing#CommunityReviews
ER  -