TY  - BOOK
AU  - Rather,Raouf Ahmad
AU  - Ramkissoon,Haywantee
TI  - Handbook of customer engagement in tourism marketing
T2  - Research handbooks in tourism
SN  - 9781802203936
U1  - 338.487:659.1(035) 
PY  - 2023///
CY  - Northampton, MA, USA
PB  - Edward Elgar Publishing
KW  - Tourism
KW  - Customer relations
KW  - Management
KW  - Relationship marketing
KW  - Customer engagement
KW  - Tourist engagement
KW  - Customer engagement behaviors
KW  - Tourism marketing
KW  - COVID-19 pandemic
KW  - Customer engagement metrics
N1  - Includes bibliographical references and index
N2  - Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and tactical issues including understanding and managing customer engagement as well as the metrics for capturing, measuring and implementing engagement methods.

Covering the significance of customer engagement in broader tourism marketing practices, this book highlights the current emerging issues in the field and applications across different contexts and sectors. With practical applications of concepts through case studies pre-, during and post-COVID-19 pandemic, it develops a rich narrative around customer engagement in evolving technological environments. Chapters further forecast potential developments in the field in the wake of current issues and challenges.

This will be a crucial read for students and scholars of business management, economics and geography, particularly those focusing on marketing and tourism and hospitality management. The practical guidance offered will also make this helpful for policy makers, planners, marketers and managers in the tourism industry
UR  - https://www.elgaronline.com/downloadpdf/edcollchap/book/9781802203943/front-3.pdf
UR  - https://www.goodreads.com/book/show/125910245-handbook-of-customer-engagement-in-tourism-marketing?ref=nav_sb_ss_1_13#CommunityReviews
ER  -