TY  - BOOK
AU  - Min Ding, Jehoshua Eliashberg, Stefan Stremersch
ED  - Springer Science+Business Media New York
TI  - Innovation and Marketing in the Pharmaceutical Industry
SN  - 978-1-4614-7801-0
SN  - 2199-1057
PY  - 2014///
PB  - Springer New York
KW  - Biomedical and Life Sciences
KW  - Pharmaceutical Sciences/Technology; R & D/Technology Policy; Finance, general
UR  - http://dx.doi.org/10.1007/978-1-4614-7801-0
UR  - http://link.springer.com/openurl?genre=book&isbn=978-1-4614-7800-3
ER  -