International cultural tourism : management, implication and cases
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TextPublication details: Boston : Elsevier Butterworth-Heinemann, 2005. Description: xix, 244 pages : ill. ; 24 cmISBN: 9780750663120Subject(s): Heritage tourismDDC classification: 338.48 Online resources: Table of content | Reviews Summary: International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Book
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NISER LIBRARY | 338.48 SIG-I (Browse shelf(Opens below)) | Available | 25900 |
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| 338.48 MOR-T Tourism marketing : in the age of the consumer | 338.48 PRA-J Journey to Odisha(a) | 338.48 RAN-M Macro perspectives of tourism and hospitality | 338.48 SIG-I International cultural tourism : management, implication and cases | 338.48 SMI-I Issues in cultural tourism studies | 338.486 PAG-T Tourism management | 338.487:659.1(035) RAT-H Handbook of customer engagement in tourism marketing |
Includes bibliographical references and index.
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions.
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