Practical guide to event promotion

By: Jackson, NigelContributor(s): Angliss, KatieMaterial type: Text

TextPublication details: New York : Routledge, Taylor & Francis Group, 2018. Description: xvii, 224 pages : 21 B/W Illustrations ; 26 cmISBN: 9781138915343Subject(s): Special events -- Marketing | Special events -- Public relations | Marketing communications | Events promotionDDC classification: 659 Online resources: Table of content | Reviews Summary: This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )
Comments ( 0 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	NISER LIBRARY	659 JAC-P (Browse shelf(Opens below))	Available		25887

Browsing NISER LIBRARY shelves Close shelf browser (Hides shelf browser)

Previous					No cover image available			Next
Previous	658"20" RON-D Digital business models : the new value creation and capture mechanisms of the 21st century	658.3 FOT-R Resilience in modern day organizations	659.3 HAN-M Mass communication research methods	659 JAC-P Practical guide to event promotion	66.0 DOR-O Organic synthesis engineering	66.061 KHO-S Solvent extraction separation of elements with liquid ion exchangers	66.061 KHO-S Solvent extraction separation of elements with liquid ion exchangers	Next

Includes bibliographical references and index.

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.

There are no comments on this title.

to post a comment.