Tourism product development
Duncan, Charles
Tourism product development - USA : Alexis Press, 2024. - viii, 299p.
Includes Index.
Tourism products form the backbone of a destination's operations, shaping its potential and meeting tourists'. needs. These products encompass goods, services, and packages, offering visitors opportunities to explore, shop, take tours, and engage in experiences. As a tourism operator, you play a crucial role in supplying these products. Tourism product development focuses on creating distinctive and memorable experiences beyond standard attractions, including cultural interactions, adventure pursuits, culinary explorations, and wellness retreats. In today's digital landscape, having an online presence is crucial for attracting visitors who research destinations, products, and services online. This book explores the dynamic process of creating, enhancing, and marketing diverse experiences to cater to different traveler types, contributing to a destination's appeal, competitiveness, and sustainable growth within the tourism industry.
9798891610033
Hospitality & tourism
338.48 / DUN-T
Tourism product development - USA : Alexis Press, 2024. - viii, 299p.
Includes Index.
Tourism products form the backbone of a destination's operations, shaping its potential and meeting tourists'. needs. These products encompass goods, services, and packages, offering visitors opportunities to explore, shop, take tours, and engage in experiences. As a tourism operator, you play a crucial role in supplying these products. Tourism product development focuses on creating distinctive and memorable experiences beyond standard attractions, including cultural interactions, adventure pursuits, culinary explorations, and wellness retreats. In today's digital landscape, having an online presence is crucial for attracting visitors who research destinations, products, and services online. This book explores the dynamic process of creating, enhancing, and marketing diverse experiences to cater to different traveler types, contributing to a destination's appeal, competitiveness, and sustainable growth within the tourism industry.
9798891610033
Hospitality & tourism
338.48 / DUN-T
